Bruce Nussbaum: The education of an innovator

Bruce Nussbaum, formerly of BusinessWeek and now professor of innovation and design at the New School wonders why designers complain so much about lack of respect instead of just going ahead and solving gnarly problems like healthcare. In this video conversation with BIF founder Saul Kaplan, Bruce explains how design is much more than creativity. It’s really a mechanism for change and action.

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BIF-6 Summit

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16:20

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Bruce Nussbaum

Former BusinessWeek editor and now a professor of innovation and design at The New School focused on showing students how design tools, methodologies and approaches can change the world.

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The BIF Innovation Story Studio isn’t just an archive of cool videos, interviews, audio and narrative pieces. It is BIF’s platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail.