Patricia Seybold: Making the Picture Real
Amazing social entrepreneurship story from the "Outside Innovation" author who shares insights from The Uganda Rural Development and Training Programme.
Recorded Live
BIF-5 Summit
Total running time
21:17
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Patricia Seybold
With 30 years of experience consulting to customer-centric executives in technology-aggressive businesses across many industries, Patricia Seybold is a visionary thought leader with the unique ability to spot the impact that technology enablement and customer behavior will have on business trends very early. She is also an internationally acclaimed best-selling author. Her latest book, Outside Innovation, was published by HarperCollins in October 2006. This book describes the “new” approach to the process of business innovation, customer co-design. It offers insights into how to make it easy for customers to do business with you and how to measure and monitor what matters most to a company’s fundamental source of value: its customers.
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