John B. Rogers: There's a New Car in Town

Can you crowdsource the design of a car? Locol Motors CEO shares his unique collaboration between small-volume manufacturing and car-loving communities.

Recorded Live
BIF-5 Summit

Total running time
18:50

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John B. Rogers, Jr.

John “Jay” Rogers is President, CEO and Co-Founder of Local Motors, a next-generation car company that is changing the way cars are designed, built, and owned. Born into a long line of automotive enthusiasts, Jay's grandfather owned the legendary Indian motorcycle company and was the first Cummins Engine Distributor on the East Coast.  Jay left 9 years of infantry leadership in the Marine Corps to make a difference in the world through the car industry. Local Motors has the world's largest community of car designers and engineers who embrace open collaboration to develop innovative cars for under-served, passionate enthusiast communities.  Local Motors cars are built in regional micro-factories, which are a groundbreaking fusion of advanced, small-volume manufacturing and unprecedented ownership experiences.

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