Greg Matthews: All For One - One For All

With cool project work to back him up, Humana's Director of Innovation demonstrates the power of social media as a tool for innovation. 

Recorded Live
BIF-5 Summit

Total running time
16:55

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Comments

Erin Liman

I saw this in person but just watched this again.

I think it's a great example of design thinking applied to service design, and the shock you sometimes run into when you present a new, disruptive point of view to an executive team.

Thanks again for sharing this story, Greg.

Wed, 01/13/2010 - 01:31

Greg Matthews

After spending a career helping to build and operate businesses, Greg Matthews is today focused on using social media to create different kinds of interactions with consumers – with the goal of supporting a social revolution in health.  Greg is the Director of Consumer Innovation at Humana and has been tasked to come up with "creative ways to help people be healthy while having fun." During his tenure at Humana, he has had responsibility for the start-up HR operations for joint venture companies like Green Ribbon Health and Sensei, and in Humana’s first European subsidiary in London.  Most recently he led the design and launch of CrumpleItUp.com, where he blogs regularly.

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