Bob Schwartz: Closing the Gap Between Doing Good and Being Good
GE Healthcare's GM of Global Design asks himself 'why does it have to be this way?' and shares inspiring examples of meaning making in the company's work.
Recorded Live
BIF-5 Summit
Total running time
23:11
Embed
Bob Schwartz
Robert Schwartz is the General Manager of Global Design at GE Healthcare and is responsible for overseeing the company's Global Design function encompassing human factors, industrial design, ergonomics, and user interface and design research. Bob joined GEHC from Procter & Gamble, where he was a global design leader working to transform the design function there to a strategically relevant capability, which is now comprised of 300 global designers and design managers.
Comments
Lynn C.
I had no idea the advances art, design, and medicine have been making. No medical procedure is a walk in the park, but with the innovations and imagination demonstrated here, the quality of the patient experience is much improved. The outside-the-box thinking--not just about the medical needs, but most importantly, about the human needs--is heart warming. I am so pleased to know that GE Healthcare is headed in this direction. Truly inspiring.
Mon, 11/09/2009 - 19:46