Business Innovation Factory

Innovation Story Studio

Lewis Gordon Pugh: Saving the Arctic, Saving the Soul

First person to swim at the North Pole talks about his using extremes to accelerate the conversation about global warming.

Recorded Live
BIF-4 Summit

Total running time
19:03

Embed

Comments

Ros Gilbert

Ooooh myyyyy gawd gut-clenching stuff just watching this film! fantastic personal achievement highlighting a global catastrophe that affects us all - well done you!

Wed, 07/29/2009 - 11:27

Krys Bora

This video reminds me of "Le Grand Bleu" an incredible movie I saw when I was a teenager. This incredible challenge is beautiful & empowering. Lewis, u r awesome!

Tue, 08/18/2009 - 00:32

Guest

how can i download this video? please let me know.

Wed, 02/02/2011 - 01:09

Lewis Gordon Pugh

Lewis Gordon Pugh was the first person to complete a long distance swim in every ocean of the world and over a period of 20 years he pioneered more swims around famous landmarks than any other swimmer in history. During this period Lewis witnessed the oceans change rapidly due to pollution, over fishing and climate change. He campaigns for the protection of the marine environment and a low carbon society.

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Dan Heath
Co-author, Made to Stick: Why Some Ideas Survive and Others Die

Dan Heath is the co-author of the best-selling book Made to Stick: Why Some Ideas Survive and Others Die. A consultant at Duke Corporate Education, Heath designs and teaches executive education programs for clients such as Microsoft, Dow, and Home Depot. Heath also co-founded a company called Thinkwell, a company producing innovative new-media textbooks that incorporate new approaches to learning.

About the Innovation Story Studio

The BIF Innovation Story Studio isn’t just an archive of cool videos, interviews, audio and narrative pieces. It is BIF’s platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail.