Business Innovation Factory

Innovation Story Studio

Lewis Gordon Pugh: Saving the Arctic, Saving the Soul

First person to swim at the North Pole talks about his using extremes to accelerate the conversation about global warming.

About Lewis Gordon Pugh

Lewis Gordon Pugh was the first person to complete a long distance swim in every ocean of the world and over a period of 20 years he pioneered more swims around famous landmarks than any other swimmer in history. During this period Lewis witnessed the oceans change rapidly due to pollution, over fishing and climate change. He campaigns for the protection of the marine environment and a low carbon society. 

Recorded Live

BIF-4 Summit

Total running time