Jason Fried: Executing the Basics Brilliantly

Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.

Recorded Live
BIF-3 Summit

Total running time
22:59

Embed

Comments

Jason Fried

Passionate advocate of simple, clear, and elegant web-based user interface design, 37signals CEO and popular blogger Jason Fried has co-authored a new book called ReWork which outlines his philosophies on how to build a business.

BIF Summits

View all

Watch videos from BIF's annual Summits.

BIF Conversations

View all

Interviews and features with the BIF community.

Innovators

Explore the live videos, interviews, and short narratives that comprise BIF's Innovation Story Studio though the voices of our diverse community of innovators.

  • Glen Merfeld

    Chemical Energy Systems Laboratory Manager, GE Global Research

    Exploring how batteries are re-shaping the transportation and stationary power sectors.

Filter innovators by

View all innovators

About the Innovation Story Studio

The BIF Innovation Story Studio isn’t just an archive of cool videos, interviews, audio and narrative pieces. It is BIF’s platform for helping our innovation community learn from each other, share their wisdom, and revel in the outcomes of our experiments, whether they succeed or fail.