Mark Hellendrung: Innovation is in the Brew
What do you do when you're looking for a new business venture, you're nostalgic, and you love baseball and good old fashioned beer? The answer was simple for Hellendrung: re-launch Narragansett Beer.
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Mark Hellendrung
What do you do when you're looking for a new business venture, you're
nostalgic, and you love baseball and good old fashioned beer? The
answer was simple for Mark Hellendrung: re-launch Narragansett Beer.
Hellendrung, former president of Nantucket Nectars and head of sales
for a Vermont brewery, decided to seek a new opportunity when Nantucket
Nectars moved to New York. Thinking of ways to capitalize on his
beverage distribution expertise and his passion for beer, he remembered
Narragansett and the strong attachment he and many New Englanders had
for the brew.
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