Jane Fulton Suri: Finding Inspiration Through the Power of Observation

A proponent of the "empathetic economy" Jane Fulton Suri from IDEO is changing the world of product design. By using post-disciplinary teams, teams that go beyond a single discipline, IDEO finds new inspiration in its collaborative work.

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Jane Fulton Suri

Jane Fulton Suri currently co-leads IDEO's Consumer Experience practice with particular emphasis on the application of human and cultural insights to design strategy for the company's global clients. As Director of Human Factors Design and Research, she pioneered IDEO's human-centered design process by integrating human and social science approaches as a key element in the company’s international design offering. She established a community of practitioners in psychology, ergonomics, anthropology and design research across IDEO's locations worldwide to contribute human-centered design insights using methods such as contextual observation, trend analysis, scenario development and experience prototyping.

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