Lois Kelly

Author, Beyond Buzz: The Next Generation of Word of Mouth Marketing

Lois Kelly, author of Beyond Buzz: The Next Generation of Word of Mouth Marketing, believes the root cause of many business and marketing problems is communications. She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute.

Lois' articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. Lois is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University's fast-growing Communications Studies program.

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