Jeff De Cagna

Chief strategist and founder, Principled Innovation LLC

Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, and the association community's leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to help associations realize their full potential through the pursuit of sustainable innovation. He is an author, speaker and advisor to association across the country and around the world.

Jeff is a Fellow of ASAE & The Center for Association Leadership, and has served the association community throughout his career in a wide variety of formal and informal contributor roles. He currently serves on The Center for Association Leadership Board of Directors, the Joint Planning Committee and the Research Committee, and is immediate past chair of the Executive Management Section Council. Jeff is one of the "Five Independent Thinkers" who wrote the groundbreaking book, We Have Always Done It That Way: 101 Things About Associations We Must Change, published by Lulu Enterprises last year. A graduate of The Johns Hopkins University, Jeff earned a master's degree from Harvard University.

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