BIF-3 Mavericks Session 1
How Ideas Move
In this conversation, Mavericks at Work author Bill Taylor asks the question: How do ideas move? In a world that changes far too fast and gets more complicated than we can fathom, how do you create messages that persuade, cajole, entice and ultimately, get people to respond to your particular point of view? Along with BzzAgent CEO Dave Balter, Founder of the gethuman project Paul English and Made to Stick author Dan Heath, Taylor explores the real genius behind getting ideas to both move and stick.
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