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Watch Now: BIF-5 Videos Available in the Innovation Story Studio

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  Steven Trachtenberg at BIF-5

  The always humorous former president of George Washington University shares a handful of lessons related to challenging assumptions and finding new opportunities.

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  Greg Matthews at BIF-5

  With cool project work to back him up, Humana's Director of Innovation demonstrates the power of social media as a tool for innovation. 

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  Per-Kristian (Kris) Halvorsen at BIF-5

  Intuit's chief innovation officer sits down with BIF-5 co-host Bruce Nussbaum to talk about what it takes to drive innovation capability across a company.

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  John Maeda at BIF-5

  In this onstage interview with co-host Bruce Nussbaum, the RISD president digs into his viewpoint that innovation has lost its appreciation of "thinking for thinking’s sake."

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  Bob Schwartz at BIF-5

  GE Healthcare's GM of Global Design asks himself 'why does it have to be this way?' and shares inspiring examples of meaning making in the company's work.

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  Bill Buxton at BIF-5

  Leading designer and Microsoft principal researcher questions why the design of most technology doesn't incorporate important social, cultural and historical perspectives.

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  Nell Merlino at BIF-5

  The women's rights activist and pioneer shares a moving story about helping women break through the economic barriers that keep them from earning more.

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  Alan Webber at BIF-5

  What do you do? Author and co-founder of Fast Company magazine reflects on his career, what's next and the importance of doing meaningful work.

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  Paola Antonelli at BIF-5

  The MOMA senior curator gives her take on the design process and it's ability to understand the increasingly complex nuances of consumer preference.

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  Michael Samuelson at BIF-5

  Returning storyteller and Health and Wellness Institute president shares an intensely personal story about breast cancer and the need to be your own advocate.

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  Neri Oxman at BIF-5

  By letting materials tell their own stories, the form-finding (not form-making) artist, architect and material ecologist shares a few brilliant examples of her work. 

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  Carne Ross at BIF-5

  Hear the incredible story of how and why this former British senior diplomat and founder of the Independent Diplomat is reinventing diplomacy for the 21st century.

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  Helen Walters at BIF-5

  BusinessWeek's editor of innovation and design sits down with Saul Kaplan to talk about the proliferation of social media and what it means for publishing.

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  Leonard Schlesinger at BIF-5

  What if we were all entrepreneurs? The Babson College president tackles the question, gets personal and takes on the challenge of re-organizing our institutions.

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  Natalie Jeremijenko at BIF-5

  Blending biochemistry, physics, neuroscience and precision engineering, the artist shares some creative experiments from her environmental health clinic.

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  Roger Martin at BIF-5

  The dean of the Rotman School talks about how today's MBA programs create nothing but "jargon spewing economic vandals" and the imperative for change.