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Watch Now: BIF-5 Videos Available in the Innovation Story Studio

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  Jonah Lehrer at BIF-5

  Wired contributing editor and author of "How We Decide" and "Proust Was a Neuroscientist" shares his intriguing research about the human brain and how/why we decide the things we do.

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  Richard Saul Wurman at BIF-5

  The legendary information architect offers a handful of delightfully disconnected personal stories about weight-loss, dressing in white and his latest book 33.

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  Practically Radical: Fabienne Munch at BIF-5

  Herman Miller's director of ideation shares her story of stabilizing, energizing and ultimately transforming her innovation group - all in the space of five months.

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  Alan Webber at BIF-5

  What do you do? Author and co-founder of Fast Company magazine reflects on his career, what's next and the importance of doing meaningful work.

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  Roger Martin at BIF-5

  The dean of the Rotman School talks about how today's MBA programs create nothing but "jargon spewing economic vandals" and the imperative for change.

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  Bill Taylor, Alan Webber and Saul Kaplan at BIF-5

  Fast Company co-founders take the stage to talk about the early days of publishing and the astounding changes that have taken place since they sold the magazine.

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  Nell Merlino at BIF-5

  The women's rights activist and pioneer shares a moving story about helping women break through the economic barriers that keep them from earning more.

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  Bob Schwartz at BIF-5

  GE Healthcare's GM of Global Design asks himself 'why does it have to be this way?' and shares inspiring examples of meaning making in the company's work.

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  Sarah Endline at BIF-5

  How does a kid from rural Michigan get thinking about global economics and social entrepreneurship? Meet the mastermind, chocolatier and chief rioter of sweetriot.

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  John Maeda at BIF-5

  In this onstage interview with co-host Bruce Nussbaum, the RISD president digs into his viewpoint that innovation has lost its appreciation of "thinking for thinking’s sake."

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  Max Geiger at BIF-5

  The host of Spike TV's "Deadliest Warrior" talks about how the show determines hypothetical winners between historical warriors through simulations.

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  Practically Radical: Gina Melone at BIF-5

  The Hasbro futurist shares the origin story of Project Zambi, a cute little elephant born from a crowdsourcing effort that blends passion with social responsibility.

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  Paola Antonelli at BIF-5

  The MOMA senior curator gives her take on the design process and it's ability to understand the increasingly complex nuances of consumer preference.

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  Practically Radical: Peter Snyder at BIF-5

  There's an exciting paradigm shift taking place in science today that moves the notion of 'doing' to 'knowing' explains the Lifespan VP of research.

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  Practically Radical: Richard Antcliff at BIF-5

  NASA Langley's Chief Technologist talks about how a 92-year old organization like NASA can reinvent itself to do more with less and still be innovative.

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  Bill Buxton at BIF-5

  Leading designer and Microsoft principal researcher questions why the design of most technology doesn't incorporate important social, cultural and historical perspectives.