Continuum - Service Design Driven Innovation
Empowering Consumers by Elevating Service Experience
Identifying opportunities for service moments. Creating systems that support them. Crafting meaningful experiences. Service Design is the multi-disciplinary practice of arranging the functional and emotional aspects of a customer’s journey.
Design firm Continuum returned to BIF on May 18. 2009 for a sold-out, half-day workshop to teach the principles of service design and how to apply them to a diverse set of situations. Participants learned by doing through this highly-interactive and collaborative experience and gained new perspective on how to define problems and identify solutions. In the end, BIF community members walked away with tools and approaches that can be applied to their own business challenges.
Topics included:
- Collaboration in small groups
- Developing an understanding of how to evolve solutions from deep customer insights
- Learning how to identify opportunities for meaningful service moments
- Exploring the effect of abductive reasoning: the logic of what might be
- Understanding how to utilize service design and apply it your own work
