Continuum - Service Design Driven Innovation

Monday, May 18, 2009

Empowering Consumers by Elevating Service Experience

Identifying opportunities for service moments. Creating systems that support them. Crafting meaningful experiences. Service Design is the multi-disciplinary practice of arranging the functional and emotional aspects of a customer’s journey.

Design firm Continuum returned to BIF on May 18. 2009 for a sold-out, half-day workshop to teach the principles of service design and how to apply them to a diverse set of situations. Participants learned by doing through this highly-interactive and collaborative experience and gained new perspective on how to define problems and identify solutions. In the end, BIF community members walked away with tools and approaches that can be applied to their own business challenges.

Topics included:

  • Collaboration in small groups
  • Developing an understanding of how to evolve solutions from deep customer insights
  • Learning how to identify opportunities for meaningful service moments
  • Exploring the effect of abductive reasoning: the logic of what might be
  • Understanding how to utilize service design and apply it your own work

Exclusive Post-Summit Workshop

Following the BIF-8 Summit, get your hands dirty with Saul Kaplan and Alex Osterwalder, in an exclusive Workshop digging into the challenges and opportunities of business model innovation. Only 100 tickets are available for this exclusive event. Register by April 30, 2012 and save $150 off the regular ticket price .

BIF-8 Storytellers

This year will bring us another amazing group of storytellers. Check back often for the latest. Here are our early additions.

Check out all of our past storytellers