When I Grow Up! Transmedia Platform and Reality Series Released!
The Student Experience Lab has completed our testing phase on the When I Grow Up (WIGU) project. Over the course of several months we used human centered design to create, prototype and test a transmedia platform and web reality show series that would help young adults explore and experiment with potential careers after transitioning from high school. View the reality show trailer here!
With our quiet launch of the platform back in April, we were able to go through a round of testing with selected participants who went through a week long engagement with the platform and web series. After the testing, we invited the 18 young adults to the BIF headquarters for a participatory design studio. We gathered their insight to see what parts of the transmedia platform and reality series resonated with them, and what areas could have been improved. Using their feedback we were able to improve upon the project and make recommendations to our client to further improve and scale WIGU.
Key insights and information from the participatory design studio, and more details on the WIGU project can be found here.