Talking Innovation with BIF Summit Alumnus Graham Milner of WD-40
Our Chief Catalyst Saul Kaplan recently had a conversation with Graham Milner, Executive Vice President for Global Innovation at WD-40. A recording of the conversation can be found here. Among other things, Graham and Saul discussed the pros and cons of centralized versus decentralized innovation programs.
When Graham Milner told the WD-40 story at the BIF7 Summit, he was head of the company's Team Tomorrow, a group charged with innovation and extension of current and new brands. WD-40 was facing a serious challenge — how could the company innovate into adjacent space beyond one iconic product?
Fast forward three years, and Graham was able to talk with Saul about Team Tomorrow's success: the launch of WD-40 Bike, a comprehensive line of products for bike maintenance.
Boston Globe innovation columnist Scott Kirsner moderated the conversation between Saul and Graham, which was part of the Innovation Leader Live series.