Meet BIF’s New Design Director: Christine Costello

Jackpot! BIF scored a major victory this month when we nabbed Christine Costello, a design researcher with 15+ years of rock solid experience. Christine will officially join BIF in August as our new director of design. In addition to serving as chief designer on BIF’s growing portfolio of projects, Christine will play an instrumental role working alongside the BIF team to expand activity in all of BIF’s Experience Labs.

Christine came to BIF from Razorfish, where she most recently served as the Associate Research Director in Razorfish's strategy group consulting. Part sociologist, part design thinker and part futurist, Christine believes that the transformation of experiences starts with a search for meaning — making sense of the logical and emotional connections that people make in their lives as they work, learn, and communicate.

“We are incredibly grateful to have found Christine when we did. In principle and practice, she’s a perfect fit for BIF and our unique brand of design research. I know she’ll be an amazing leader for the BIF Experience Labs and a winning addition to our team,” says Melissa Withers, BIF Executive Director.

Early career experiences at Art Technology Group (ATG), Doblin Group and eLab,shaped Christine's approach to research and iterative design. This approach has been instrumental in her work for Ford Motor Company, Intel, Morgan Stanley Smith Barney, the American Red Cross and many others. Christine was a recipient of the Joyce Foundation Fellowship for Interactive Learning while part of the Masters program at the Institute of Design, IIT and holds a Bachelors of Arts from the university of Massachusetts, Amherst.

For Christine, the time was right to make the move. “It's an incredibly exciting time to be joining the BIF community. By bringing together the best thinking and real-world experimentation, I know that I am working with a team that is going to make a difference.”

Christine will be busy this summer as she jumps right into BIF’s ongoing work with the College Board in the Student Experience Lab and new work to launch an Entrepreneur Experience Lab with Babson College. Join us in offering her a warm welcome to the BIF community!

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