At the Business Innovation Factory, we help leaders design and test transformational business models. We do this in complex social systems like healthcare, education, and government, where the potential and impact for making people's lives better is the highest. Our approach is human-centered, seeking to understand the job customers need done, and using this insight to design new experiences to better serve them. We experiment in the real world, and rely on storytelling to engage others in the process. 


Mickey Ackerman

Chief Design Strategist

An internationally recognized design leader, Mickey Ackerman has spent decades teaching designers how to define problems clearly, then solve those problems through multidisciplinary teamwork. For 15 years as the head of the Industrial Design department at the Rhode Island School of Design,...Continued

Emma Beede

Experience Designer

A strategic troublemaker and tireless idealist, Emma Beede is an Experience Designer in the BIF Experience Labs. With a background in design and human rights, she thrives in collaborative process and uses systems thinking to create effective social change.

During her time as a RISD...Continued

Leigh Anne Cappello

Patient Experience Lab Director

Leigh Anne is a leader in consumer experience modeling, with deep expertise and understanding of the power of social experiences to enable consumer engagement and behavior change.

Leigh Anne spent the biggest part of her career as an executive at ...Continued

Tori Drew

Director of Operations

As BIF's director of operations, Tori Drew plays a key role in several BIF activities, including the coordination of our annual Collaborative Innovation Summits.

A logistics wiz kid with more than 15 years experience managing big budget, high visibility projects, Drew returned to...Continued

Jeff Drury

Senior Digital Experience Designer

Jeff has ten years experience conceiving, designing and developing clean, accessible and functional websites and digital media for respected institutions, fine artists and smart designers. At BIF, he works with researchers, designers and video producers on the strategy, design and development of...Continued

Kara Dziobek

Experience Designer

Kara works as an Experience Designer in the BIF Experience Labs where she uses human-centered design to understand people’s needs and design better experiences for them in the areas of healthcare and education. With her background in architecture for social impact, she combines her passion...Continued

Kirtley Fisher

Experience Designer

Kirtley is from Newport, RI, and received a B.A. in International Studies from Emory University. After college, she moved to Washington, DC, and worked as a legislative aide for Congressman Jim Langevin (RI). Most recently, she served as Senior Legislative Assistant and advised the Congressman...Continued

Victoria Guck

Administrative Associate

Victoria has the heart of a teacher and the enthusiasm and optimism of a student. She loves to be involved and is excited to help out wherever she can. She is primarily focused on bookkeeping and administrative assistant duties at Business Innovative Factory.

Victoria earned her B. A....Continued

Daisy Hook

Experience Designer

Daisy recently received a B.F.A in Interior Architecture from the Rhode Island School of Design, where she focused on designing spaces beneficial to their inhabitants. While at RISD she also served as Director of the school’s Expose art gallery, where she designed and curated several...Continued

Renee Hopkins

Director of Engagement

As Director of Engagement, Renee Hopkins connects people with BIF's ideas, experiences, and points of view. A former print journalist turned qualitative researcher, she has been writing about innovation and creativity since 2003 in blogs, books, magazines, and newspapers, online and in...Continued

Karen Jorge

Experience Designer

Karen works as an Experience Designer at BIF. With a background in anthropology and ethnographic research, she enjoys tackling problems with a human-centered approach to gain insight into how people experience and think about their daily lives. Her ethnographic work in the United States and...Continued

Saul Kaplan

Founder and Chief Catalyst, Business Innovation Factory

Saul Kaplan is the founder and Chief Catalyst of the Business Innovation Factory and author of The Business Model Innovation Factory: How to Stay Relevant when the World Is Changing.

Kaplan started BIF in 2005 with a mission to enable collaborative innovation. The non-profit is creating...Continued

Samantha Kowalczyk

Digital Media Generalist

Sam is BIF's print-making, video-shooting, photo-taking digital sorcerer. She is also our resident bleepy-bloopy music enthusiast and full-time dog petter....Continued

Bridget Landry

Patient Experience Lab Associate

Bridget has a background in international education, and is fascinated by the power of culture to affect communication, perception, and behavior. This fascination was a catalyst for her professional experiences as a teacher of second language (both in the U.S. and abroad in the Spanish Basque...Continued

Lindsey Messervy

Experience Designer

With a background in psychology, design thinking, and anthropological methods, Lindsey brings an empathic point of view to her role as Experience Designer at BIF. She specializes in using contextual, co-creative approaches to uncover a rich understanding of peoples' attitudes, values,...Continued

Sam Seidel

Student Experience Lab Director

Sam Seidel is the Director of the Student Experience Lab at the Business Innovation Factory and author of Hip Hop Genius: Remixing High School Education (Rowman & Littlefield, 2011). Sam speaks internationally about innovative solutions to challenges facing schools, community...Continued

Eli Stefanski

Chief Market Maker

Eli is Chief Market Maker leading BIF’s development efforts. With over a decade of experience in building and leading social ventures Eli is an accomplished social innovator with a deep knowledge of the new platforms affecting social change and has an established track record in non-profit...Continued